Standardization News

Ratecard

ASTM Standardization News (SN) is the all-encompassing magazine for well informed scientific and engineering professionals.

It is a valuable source for new and improved technology and voluntary consensus standardization.

ASTM SN is designed for professional engineers, scientists, and technicians whose expertise is in one of the many engineering and scientific specialties such as research or product development, quality control/ assurance, design engineering or product engineering, manufacturing or production engineering, laboratory/testing, codes and standards.

The readers are in industry, government, consulting fields, and academia, and their titles include president, corporate officers, general managers, vice presidents, lab directors, research directors, managers, engineers, scientists, and architects.

Bimonthly articles address the rapid advancements in technology in areas such as steel, plastics, textiles, petroleum, the environment, construction, chemicals and others, keeping the reader up to date with the standards world.
For more information, contact Arseniy Korniliev, akorniliev@astm.org

2018-2019 Advertising Rates

Rate Card No. 81, effective January 2016

Size 1X 3X 6X
Full $3,534 $3,124 $2,923
2/3 $2,715 $2,404 $2,248
1/2 $2,098 $1,868 $1,758
1/3 $1,734 $1,551 $1,452
1/4 $1,551 $1,392 $1,299
Covers
IFC $4,042 $3,697 $3,081
IBC $3,929 $3,392 $2,865
OBC $4,279 $3,855 $3,222

Color Premium
1 standard color $500
1 matched color $600
4-color process $1,000

ASTM Standardization News Circulation Statistics

Average Circulation Statement

2018 Canada Foreign US Total

January/February

1,409 4,368 22,350 28,127

March/April

1,451 4.480 23,052 28,983

May/June

1,499 4,612 23,738 29,849

Total

4,359 13,460 69,140 86,959

6 mo. Avg.

1,453 4,487 23,047 28,986

U.S. Circulation Breakdown

March/April 2018 Issue

West
Mountain 1,545
Pacific 2,944
Subtotal 4,489
Northeast
Middle Atlantic 2,618
New England 2,083
Subtotal 4,701
South
West South Central 2,394
East South Central 2,771
South Atlantic 3,106
Subtotal 8,271
Midwest
West North Central 3,298
East North Central 2,979
Subtotal 6,277
   
US Grand Total 23,738

Mechanical Requirements

Printed by web offset.

Trim Size: 8 1/8 x 10 7/8 in.

Bleed 8 3/8 x 11 1/8 in.

Keep live matter 3/4 in. from trim.

Full page 7 X 10 in.

2/3 page: 4 1/2 X 10 in. vertical

1/2 page: 3 3/8 X 10 in. vertical

7 X 4 7/8 in. horizontal

4 1/2 X 7 3/4 in. island

1/3 page: 2 1/8 X 10 in. vertical

4 1/2 X 5 in. island

1/4 page: 3 3/8 X 4 7/8 in.

Composition
No charge for insertion of key numbers, department numbers, or tag lines. Other typesetting, layout, and artwork will be charged at cost plus 10% and must be submitted for estimates through the Advertising Department.

Electronic Advertisement Submission
Preferred order of materials: press-ready PDF, or native page layout files InDesign CS4 (Mac), Illustrator CS4 (outlined type) (Mac), (Quark Xpress 6.5 (Mac or PC), Pagemaker 6.5 (Mac). Supporting applications: Photoshop CS4, Acrobat 8.0 also available).

Image resolution: 300 DPI, line art resolution: 1064 DPI. SN is printed Web offset and all electronic files must adhere to SN Mechanical Requirements and SWOP standards as defined in SRDS.

Proof: Hard copy proofs must accompany digital files. Analog matchprint proofs or halftone dot digital proofs must accompany color files. If no acceptable matchprint is supplied, color will be run to industry standard density.

Fonts: Supply all used fonts by embedding them in your PDF or including them with your layout. Postscript Type I fonts required — True Type fonts may need to be substituted.

Images: Send all supporting images with submission of native files.

Analog negatives may also be supplied. Negative (133 screen, right reading emulsion down), match print proof, or positive photo-ready mechanical. From these SN will produce an electronic copy and will return one proof for your approval.

Conditions

  1. Minimum display advertisement — quarter page.
  2. Advertisers and agencies assume full responsibility for advertisements and claims arising therefrom. The society reserves the right to reject any advertisement that in its opinion does not meet the objective of the publication.
  3. No cancellations after closing.
  4. If copy, offset advertising material, or instructions are not received by closing, the publisher reserves the right to print the last advertisement published for the advertiser.

Closing Dates

  1. Space reservation: 15th of month preceding month of issue.
  2. Preferred material: 15th of month preceding month of issue.
  3. Publication set copy: 25th of second month preceding month of issue.

Issuance

  1. Frequency: Bimonthly
  2. Issue date: First of the month of issue

New Literature Review
Insert your four-color catalog along with a 75-word description of your products or services. Use this section to generate leads, introduce a new product, or reinforce your marketing plan. Cost is $500 per insertion. Non-commissionable.

Professional Services
Inserted for one year in 6 issues. Cards are limited to the announcement of laboratories and consulting and
professional services. Professional Services Cards will also appear in the online edition with links to the advertisers' Web sites. Noncancellable.

Rates: Single $850 Double $1,250 Triple $1,700

Add color to your Professional Services Card $250

Mechanical Requirements
Professional Card: (including border rule)
single size: 2 1/8 X 1 1/8 in.
double size: 2 1/8 X 2 1/8 in.
triple size: 2 1/8 X 3 1/4 in.

For more information on Professional Services cards, contact Kelly Winberg
phone: 267-718-8197
kwinberg@comcast.net 

Classified Rates
Positions Open, Positions Wanted, Used Equipment for Sale, Surplus Inventory for Sale. Set solid, no display,
$6 per line. 50% discount to ASTM members on positions wanted ads. Noncommissionable.

Camera-ready advertising
1/4 page or larger, standard display sizes, accepted at regular display rates.

Preferred Position Rate
5% of earned rate.

Bleed: No charge for bleed.

Inserts: Available.

Earned Rates
Determined by number of insertions used within the contract year.

Short Rates & Rebates
Advertisers will be short rated if, within a 12-month period from the date of the first insertion, they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if, within 12-month period from the date of first insertion, they have used sufficient space to earn a lower rate.

Rate Protection
Advertisers will be protected at contract rates for the duration of their present contract. Thirty-day notice will be given of rate revision.

Agency Commission
15% to recognized agencies, except on Professional Cards, typeset classified ads, and special production charges, provided account is paid within 30 days.

No cash discount.
The publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.