Standardization News

ASTM International’s committee on sensory evaluation (E18) is sponsoring the seminar Generation Z — Interacting with the Next Generation, April 11 at the Sheraton San Diego Hotel and Marina, California, USA. The seminar will be held in conjunction with the April standards development meetings of the committee.

The seminar will provide attendees the opportunity to learn about Generation Z including how to test with young consumers, and how each development stage creates different testing opportunities.

Online registration closes on April 4. For technical information or questions, contact the seminar chairwoman Bethia Margoshes.

To register for the seminar, or for more information, including fees and hotel accommodations, please click here.